The Conscious Future Mastery
MARKETING COPY
The goal of this module is to write the sales page copy you are going to use on your website or in a funnel to promote your high-ticket offer, and to write your story that you will use in the “About Me” section of your website (and can also add into your sales page).
If you had done the work in the previous modules, you shouldn’t need to come up with anything new here (except writing your story – I suggest you leave this for last and just add into a finished Sales Page Copy).
Most of the information you will need here you’ve already compiled in:
- “Marketing Copy Components” in the “Niche Positioning” module;
- “Uncover your Method – Marketing bullets” in the “Signature System” module;
- “Content Creation Process” (5-part framework) in the “Content X-Ray” module.
1 ♦ Below are 3 types of the Sales Page Copy – story-style, long-style, and short-style. See which one feels the best for you (most of my clients choose the story style).
You will only need ONE of these – not all 3 – so decide which one first.
2. ♦ Then fill your Sales Page Copy workbook with the data you compiled prior (should be mostly copy/paste with some re-writes). Leave the “expertise” section blank.
3. ♦ Once you’ve finished your entire Sales Page Copy – decide which type of personal story you’d use for the “about you” section – short or long. They are similar, but the short one can be compressed to a paragraph if needed while the long one is a bit freer flow. Fill it out, then copy/paste a condensed version into the Sales Page Copy if needed (in the “Expertise” section) and add this onto your website in “About Me” page.
And you’ve done! So proud of you♥
When it comes to marketing copy, testimonials play a crucial role in establishing credibility and building trust with potential clients. Whether it’s through mini-video testimonials, written text, or screenshots of praise from your social media platforms, strategically incorporating these testimonials can greatly enhance your message.
To ensure clarity and consideration, it’s generally recommended to include the first and last name of the person providing the testimonial, and in certain niches, their title or line of work can also be mentioned. However, for sensitive topics like trauma healing or sexuality, using only first names or anonymizing the testimonials might be more appropriate.
But what if you’re new to your niche and haven’t gathered testimonials yet? Don’t worry! You can still leverage testimonials that highlight your character, caring nature, or skills, even if they come from your previous niche or lower-paying clients, or even from your colleagues.
Remember, it’s your responsibility to actively collect testimonials along your journey, building a robust collection that allows you to select the most impactful ones for your sales copy. Each testimonial adds another layer of credibility and social proof, helping you to showcase your expertise and establish trust with your audience.
