When it comes to marketing copy, testimonials play a crucial role in establishing credibility and building trust with potential clients. Whether it’s through mini-video testimonials, written text, or screenshots of praise from your social media platforms, strategically incorporating these testimonials can greatly enhance your message.

To ensure clarity and consideration, it’s generally recommended to include the first and last name of the person providing the testimonial, and in certain niches, their title or line of work can also be mentioned. However, for sensitive topics like trauma healing or sexuality, using only first names or anonymizing the testimonials might be more appropriate.

But what if you’re new to your niche and haven’t gathered testimonials yet? Don’t worry! You can still leverage testimonials that highlight your character, caring nature, or skills, even if they come from your previous niche or lower-paying clients, or even from your colleagues.

Remember, it’s your responsibility to actively collect testimonials along your journey, building a robust collection that allows you to select the most impactful ones for your sales copy. Each testimonial adds another layer of credibility and social proof, helping you to showcase your expertise and establish trust with your audience.